Digital Marketing

Search Engine Optimization Managed search engine audit documents on client websites and make recommendations Conducted keyword research based highly relevant and trafficked keywords Suggested improvements for SEO: internal architecture, identify content gaps and communicate any new content opportunities Handled more than 35 clients base and significantly raised rankings of client's websites within top 10 in major search engines (Google, Yahoo and MSN/Bing) Write end of month progress reports. Prepare search engine ranking and traffic reports to assess areas of potential improvement. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions Undertaked market and competitor research and analysis Keep up to date with current SEO technologies and tools Work with other SEO team to brainstorm new ideas and identify complex issues faced by new and existing clients Collaborating with stakeholders to ensure their content is SEO friendly Dealing with clients and provide instructions for site optimization through written communication, conference calls and meeting Keep up-to-date with search engine technology, SEO methods and news by participating in forums, reading blogs and white papers and attending industry events

Search Engine Marketing

Managed and optimized campaigns across search engines to ensure goals are met Optimized Google analytics to track revenue performance of existing campaigns Managed PPC campaign budget more than $9k per month Keep current with SEM trends and actively research, test and propose new approaches to improving campaign performance Provided recommendations and actively participate in landing page optimization Organized and planned the community management on social media: Linkedin, Viadeo, Twitter, Facebook, Google+, Scoopit, Digg, Pinterest accounts

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